In real estate, business is only good if your prospects are interested in your products. That is why if you are good at serving your customers, word of mouth will enable you to gather more sales upstream. Your satisfied customers will provide you great leads to continue your sales streak, much like what a good real estate lead generation system do.
However, you cannot just rely on your loyal customers to provide you with leads that continually bring sales. You must develop a good system of lead generation, if you want to belong to those at the top of the ladder.
It is time for you to refocus and remind yourself of the basics of real estate lead generation.
Create your own website and blog
Nowadays, approximately 90 per cent of real estate transactions start with an internet search. Research shows that the average home buyer use the internet for 11 weeks before they can connect with a real estate agent.
If you don’t have a website for your real estate business, 90 per cent of property buyers will not be able to know that you exist. It is really very imperative for you to have a web presence because this is where the action begins.
You must have website that lists your services, the properties you are selling, and so forth. And to promote your website, you can also use a blog to promote your company to your community.
Take advantage of social networking
Create an account on all the popular social networking sites such as Twitter, LinkedIn, Facebook and YouTube. In addition, be active in interacting with those who are having social conversation in these sites. If you donât have time for this, you can use automation software.
Begin lead nurturing
You can nurture your potential customers by providing them relevant information about your real estate business and the properties you are selling, but not in an at-your-face manner.
But be sure that you publish and update this information consistently in a regular manner. For instance, you can send follow up emails on a certain topic, or use the drip marketing method which is non-confrontational and simple.
Be acquainted with local businesses
You can earn the trust of your potential clients by referring them to local businesses relevant to their needs. But in order to do this, you must first start getting to know these local businessmen.
So, start getting acquainted with local contractors, mortgage brokers, mover, bankers, inspectors and so forth.
Ask for referrals
All businesses have satisfied clients and your business is not an exception. In fact you must strive to make all your customers happy in doing business with you. And this is to your advantage because when it’s time for you to ask for referrals, they will gladly hand you all the referrals they can think of.
You can enhance your “real estate lead generation” by setting up an automatic marketing campaign that can send emails to your satisfied customers regularly to remind them of your business and also ask for referrals.
To Your Success,