Since the internet is filled with aspiring home based marketers, permission based email marketing has become a must.

Online shoppers are constantly receiving emails promoting multiple brands articles.

A lot of ‘junk’ email is received today in the email in-box just like yesteryears’ when post boxes outside the homes were filled with junk mail.

Marketers must adopt far better marketing approaches to achieve better results with their permission based email marketing.

Their marketing strategies may be versatile and powerful, but without the right approach they will fail.

It is possible to enjoy higher Return on Investment (ROIs) using the best of email marketing strategies.

But without the proper marketing ethics, even the best marketing strategies and campaigns could fall flat.

permission based email marketing
permission based email marketing

Effective Email Marketing Strategy

Email marketing or permission based email marketing has been proven as a very effective online marketing strategy for online business ventures.

This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities.

These components are sufficient to send and receive emails at any time from anyone to anywhere.


Modern consumers with emails tend to check on their emails a couple of times a day.

This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business.

Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.


Permission based email marketing or email marketing is also cheap and fast.

Today advanced technologies lower the cost of sending an email compared to slow mail and other traditional marketing methods.

This is an excellent marketing tool for new businesses that are low in budget.


Organic and free website traffic could be harnessed through a proper implementation.

Paid traffic could also quickly bring the desired marketing results.

The wrong way of manipulating email marketing could backfire on the marketer where the consumers become annoyed and against the brand or business.


This could happen with spam emails which take up busy consumers’ time and inbox space.

A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace.

Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in Permission based email marketing to win over customers.


How Can a Marketer Increase the Readership of Emails?

All Marketers thinking of engaging in email marketing to promote their brand and business products today should consider implementing permission based email marketing.

This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing.

This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails.


The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified business prospects, better marketing campaigns are then designed.


This in turn increases the chances of compelling potential leads to make purchases and be converted as business customers.

When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

More on Permission Based Email Marketing

This form of marketing helps to boost the bottom line of the business.

Since more quality time is identified to establish a strong customer relation that generates trust, respect and confidence between both parties.

It would be easier for the marketer to secure more accurate information from the potential leads through online surveys.


He should send various emails to understand the needs of the consumers better.

The marketer best approach to permission based email marketing is by providing an online opt-in form via emails or the business site.

Their leads in turn indicate their consent in receiving further updates or news regarding the brand or business from that particular marketer.


This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads.

When an appropriate business email is sent to these potential leads, it is possible for them to find favorable and value added products or services which they could order or purchase.

The seller would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Importance of Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity.

Businesses who exercise permission based email marketing or ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers.

This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback.


Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market.

They could be desperate to do such unethical marketing approaches when their business fluctuates with the market.

Consumers in general do not like to be coerced into accepting a brand or business offers through emails.


These emails normally clutter their in-box, especially when they receive copies of the same message.

Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the sellers to present their business benefits.

Politeness in marketing campaigns wins more customers than forceful approaches.


Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services.

Loyal customers through permission based email marketing make purchases on the brand which keep the business afloat in all seasons.

They could also help to spread the word about the brand and business if they are truly satisfied with the product or service rendered.

Permission Based Email Marketing Secrets Revealed